Motorola is set to expand its influence in the UK market and it will broaden the distribution channels to support the promotion of its Motorola ATRIX, the company’s “superphone” and the Motorola XOOM.
The successful launching of the Motorola Defy smartphone last year is what prompted the company to make this bold move and to embark on a big and aggressive campaign that will hopefully put the Motorola name into a significant position in the UK market.
Tom Satchwell. Motorola’s European marketing director said that the UK market is very important because it is believed to be the most significant market in all of Europe due to the biggest numbers of retailers and consumers it boasts. The fact also that the marketing campaign at CES 2011 in Las Vegas was very successful is what keeps this company hopeful in making another success, this time in the UK.